What is digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services through digital channels such as search engines, websites, social media, email, and mobile apps.

Why Digital Marketing is Important for Businesses?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditionalb methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit. If you really want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.

Digital Marketing Roles and Responsibilities

• Develop and manage digital marketing campaigns.
• Manage organization’s website.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram etc.
• Track the website traffic flow and provide internal reports regularly.
• Fix any error in online content and arrange webinars and webcasts.
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote company’s product and services in the digital space.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns.

At CRSP, we offer our clients to hire various resources as per their demand of skillset.

• SEO Specialist
• PPC Specialist
• Social media marketing Expert
• Content marketing Expert
• Video marketing Expert
• Social media advertising Expert
• Conversion Rate Optimizer
• Analytics Manager